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WilliamHill is one of the most well-known and trusted brand bettingsidorutansvensklicens nu names in sports betting today. They’ve been around on the high-street since the 1930’s and have developed into one of the most trusted names in the industry. It has more than 1,400 betting shops and over 320,000 telephone customers which mean it leads the industry in telephone betting. They’ve now taken this high street success and followed into the online sports betting market with great success.

Free sport betting with WilliamHill has to be first choice for any-one trying on-line betting for the first time. I’ve already mentioned their positioning as a trusted name in the industry, and they are one of Britain’s most reliable on-line bookmakers as they are licensed under IBAS which is the Independent Betting Arbitration Service, and this means you can trust them to deliver on what they say.

In terms of what the site offers there is an industry standard free sporting bet of £25, and it couldn’t be easier to use. Go to the site and you’ll find it really straight forward to take advantage. WilliamHill have made everything simple, the designers haven’t spent all their time making the site flashy or modern, it’s just pure functionality – and to me this is superb. Everything is made easy, from opening the account, making deposits, navigating the different sports pages, placing bets, right through to making withdrawals, but should you have any problems along the way there are on-line tutorials, on-line help contacts and a telephone service if you prefer.

There is the opportunity to use a bet calculator, it has radio feeds which is great for horseracing, and live scores for your football cricket and rugby sports betting. Superforms are also featured for all the up to date horse racing forms; this is great as you can do all your prep there on the site without flicking between other sites to get your pre-race stats.

Deposits can be made by any credit or debit card, and this again can be done on-line, or in the very unlikely event you’re having difficulty then over the phone. Un-like a lot of other sites which drive me mad, WilliamHill do not charge for debit of credit card deposits or withdrawals, so you’re not paying to use or take back your own money!

The sportsbook is comprehensive; Football, rugby, horseracing, boxing, athletics, cricket and just about any other sport you can think of from the UK. Plus Majorleague soccer, ice hockey, NFL, Basketball and any other sport you can think of from the US. On top of this it represents various other sports from various other countries around the world.

The only thing the site is lacking compared to some of the more contemporary ones is possibly the lack of specials markets. If you compare it to some other sites it is a little lazy, for example Betfair which has loads of unusual bets on offer gives a lot more variety.

In summary, this is a well-established trusted site which I would recommend to any-one – novice or pro. Its main feature is it’s easy to use, it offers a free introductory bet which you’d expect in the industry but again they make it really simple for the customer. It has a sportsbook with good variety so whatever your interest you’re likely find what you’re looking for. The site also offers a good customer service network, and will make you feel relaxed and comfortable in your sports betting.

When it comes time set up a budget for your advertising, I have a simple rule of thumb: whatever it takes.

Okay, maybe I’m being a bit flippant, but after three decades in advertising that’s almost the best I can do. I could give you the standard answer that most marketing textbooks offer. An average business should allocate about between two to five percent of your gross revenue. A startup or new business might have to do double that the first year or two. Let me amend those figures and walk you through a few companies that don’t meet these numbers.

During the heyday of AT & T, they only spent about one percent of their income on advertising. But, in the sixties and seventies, they were making a billion and a half dollars annually. So their advertising budget was $150,000,000 a year. That’s still a staggering amount. I read somewhere that many major companies spend about twenty percent of their anticipated gross, during a campaign to introduce a new product into the marketplace. Here are some other industries and their allotted percentages as expressed in very general terms according to some current advertising journals’ statistics:

Auto Manufacturers: Up to 1%, Retail Stores: 2% to 3%, Service Businesses: 3% to 5%, New Business Startup: 5% to 7%, Fast Moving Consumer Products: 8% to 10%, Pharmaceutical or Cosmetic Companies: 20% and up.

But suppose you’re not Revlon Cosmetics and, instead, your business is cleaning carpets: so where do you fit in? It depends. It’s all about the mystical, magical ROI, once again. If you’re the new guy in town, odds are you will need to do the most advertising to establish your name and identity among the other carpet cleaners. Unfortunately, it means the outlay of sizeable marketing dollars to compete with existing ads. They, after all, have already earned their place by their longevity. You have to break into the heading with a large ad to draw customers that ordinarily would migrate to the older competitors.

And it probably couldn’t have come at a worse time for you. You’ve just invested in trucks, equipment, perhaps an office and that overhead, employees, insurance, signage, accounting and licensing fees. It’s outflow without any inflow. Yet now you are expected to cough up even more money for a marketing campaign. It’s just about this time that many new businesses say they’re tapped out and opt to bypass the Yellow Pages. It’s just too darned expensive, they moan. But, a smart businessperson would have allowed for this expensive in the original business plan. You do have a business plan, right? You don’t? Shame on you!

Assuming you have some basic strategy for your business, then you should have an advertising allotment. It’s as important as a sign on the front of the building or on the truck. It would include those items plus any direct mail, Yellow Pages and any other appropriate media. If you’re a retail business, try the two to five percent of anticipated gross sales. If you’re a service provider, go with four to ten percent. Then double that for the first year.

This is a general rule of thumb. There are so many factors that affect the outcome of a campaign, I hesitate to set down a firm number. What if you use a figure I mention for a year and have a miserable result? Did you over or under spend? How do you know? I will bet that most business failures are due to a lack of an, or under-funded, advertising program. I remember how many of my customers cut back their campaigns during recessionary times. This is exactly the reverse of how large corporations view a downturn in sales. They realize that they must increase their marketing in hard times. It may be counter- intuitive to a small business to spend more when profits are down, but it’s the same as playing the stock market.

When a stock is soaring, do you buy when it’s peaked or when it starts dropping? Most amateur investors will jump on the bandwagon of a climbing stock, thereby forfeiting almost any chance of a profit. The smart investor will buy the so-called, “bottom-feeders” because they are the best potential profit-makers and have the lowest cost factors. Again, the counter-intuitive approach works every time.When determining a budget, a change in mindset is in order. Rather than looking at advertising as an expense, consider it as an investment. Many businesses think of marketing as an overhead expense. That may be true of your insurance, rent, utilities, employees, accountant and legal fees, but advertising is the only service that can actually bring in customers. None of the other aforementioned items can make a sale. With the exception of a commissioned salesperson, the remainder of these overhead expenses are always outgoing only. So you have to reevaluate your advertising strategy viewing it in the proper light: an investment that helps provide cash-flow.

After many years of YP consulting, one thing stood out above all others. The idea that a business’s ad was a necessary evil which drained the company of profits and was quite over-priced. I never heard a customer remark how cheap his YP ad appeared to be and how happy he was to write that monthly directory check. Even when times were good and they knew the ad was getting them calls, the expense was painful. What would be even more painful would be to close a business due to a lack of sales.

I used to compare a YP ad to a business sign. Most retail stores recognized the need for letting the public know that ABC Auto Sales was open for business and spent huge amounts on massive signs around the property. But, when it came to their YP program, their invariably asked what the smallest ad would cost. I would say that perhaps they might consider reducing their signage to a tiny, one by one foot size. Of course, that would cause them to become indignant. The whole idea was laughable to them and why should they even consider such a stupid suggestion? The poor owners didn’t make the obvious connection.

So they would budget for a neon-illuminated monstrosity that would put a Vegas casino to shame and yet have a pittance remaining for the directory. When I explained how few people drove around town looking for the Auto Sales sign, they would justify the investment by saying how many customers came in because they said they saw the sign. I was happy for them but pointed out that placing a sign in front of every person actually seeking out a business would be an even better investment. Where could they do that, they wondered. Hmm. How about under the heading of “Automobiles-Dealers” in the Yellow Pages? Sure, they would have to forgo the flashing lights, but think of all the electricity they could save.

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